Real Estate Marketing Glossary
Definition: Marketing Real Estate
The phrase "marketing real estate" can have two meanings:
The most common use of "marketing real estate" refers to the act of marketing a property that is for sale, through the use of MLS, real estate postcards, house flyers, yard signs, etc.
When you hear the phrase "marketing real estate," it usually refers to the definition above (i.e., marketing a home or other property). But once in a while, "marketing real estate" will refer to the agent marketing his or her services:
The second usage of "marketing real estate" refers a real estate agent promoting his or her services. In this usage, the phrase is an inverse of another term in this glossary, real estate marketing
To learn more about the various aspects of real estate marketing, check out the Knowledge Center for dozens of helpful articles. Or visit the author's real estate blog for weekly tips and advice.
Related term: Realtor Marketing
