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Real Estate Internet Marketing - 75 Tips

© Brandon Cornett, 2009. All rights reserved.

Are you a real estate agent trying to attract more clients online? If so, you've come to the right place. This is one of the largest collections of real estate Internet marketing tips available anywhere, and we add new lessons on a weekly basis!

You can always find the latest Internet marketing tips in the "featured" box below. You can find dozens more as you scroll down the page. All entries include the publication date, and they span from 2006 to the present!

Featured Article for April 2009

75 Tips for Online Marketing Success

Welcome to my blog series on real estate Internet marketing. This page is an ongoing chronicle of the popular blog series entitled "Real Estate Internet Marketing: 100 Tips in 100 Days."

1. Overcome Internet Skepticism
This blog post discusses the need to remove people's fears and doubts. People are paranoid online, so you need to address this in your real estate Internet marketing program. Here's how to go about it. (December 22, 2006)

2. Focus on Lead Capture
To profit from a real estate Internet marketing program, you need to make every effort to turn website traffic into website leads. Learn how to turn traffic into leads, and leads into clients. (December 23, 2006)

3. Increase Website Usability
If people can't use your website, they can't do what you want them to do. That's the number-law of good usability, and it has everything to do with your real estate Internet marketing success. (December 24, 2006)

4. Minimize Distraction on Your Website
When people land on your website, you have about five seconds to capture their attention before they hit the back button. Distraction, therefore, is the enemy of real estate Internet marketing. (December 26, 2006)

5. Forget You Own Your Website
It's important to review your website once in a while to spot "holes" in your real estate Internet marketing strategy. This article tells you how to view your site like a stranger. (December 27, 2006)

6. Create a Resource Section
When you add valuable resources to your website, you can attract potential clients and search engines at the same time. Here's how to go about it. (December 29, 2006)

7. Be Active Online
Blogs. Forums. Newsletters. Articles. There are plenty of ways for you to be active online. And the more ways you pursue, the better chance people have of finding you. (December 31, 2006)

8. Share Your News Online
Online press releases make a great addition to your real estate Internet marketing program. An online press release can increase your search engine visibility, promote your services and more. (January 3, 2007)

9. Expand Your Website
When you add quality content to your website, you make it more informative to potential clients and more attractive to search engines — two fundamentals of real estate Internet marketing. (January 4, 2007)

10. Advance Your Internet Knowledge
The Internet changes constantly. So to get the most from your Internet marketing program, you have to stay abreast of the latest tools and techniques. (January 6, 2007)

11. Publish Articles Online
Article marketing is a proven way to grow your online presence. Online articles support your Internet marketing program in a number of ways, raning from search engine visibility to PR. (January 9, 2007)

12. Avoid Data Blindness
I know a lot of Internet marketers who focus so heavily on data that they lose sight of the big picture. They forget the whole point of real estate Internet marketing — to attract clients! (January 10, 2007)

13. Blog Regularly
A real estate blog can help support your Internet marketing goals in many ways. A blog can inform readers, add size and value to your website, generate leads, and keep search engines coming back to visit — all at the same time. (January 13, 2007)

14. Blog On Your Own Website
if you're about to start using Blogger, WordPress or Movable Type for the first time, it's best to publish the blog onto your own website, rather than under the blog company's domain. Find out why (January 13, 2007)

15. Add Your Blog to Directories
If the blog directory is a niche directory focused on real estate, it's even better because now the inbound link is relevant to your blog. This helps your real estate Internet marketing program in two ways. (January 15, 2007)

16. Integrate Your Marketing Channels
Real estate Internet marketing should involve multiple channels. For maximum online exposure and lead generation, strive to combine as many online and offline marketing channels as possible. (January 16, 2007)

17. Combine Postcards with Your Website
The previous post on real estate Internet marketing discussed the need for integration. In this post, I'll offer a concrete example of that tactic, using real estate postcards and websites. (January 18, 2007)

18. Put Keywords In Your Hyperlinks
Putting keywords into hyperlinks is one of the easiest on-site adjustments you can make to improve the search engine visibility of your website or blog. Visibility is a key part of real estate Internet marketing. (January 19, 2007)

19 - 23. Generating Website Leads
Web traffic is part of the real estate Internet marketing equation. How you handle your traffic is the other half. Here are several ways to turn web traffic into web leads. (January 23, 2007)

24. Minimize Marketing Attrition
Attrition is the enemy of your real estate Internet marketing program. So to succeed in your marketing, you have to understand attrition, identify it and reduce it. (January 25, 2007)

25. Experiment with Pay-per-Click
Pay-per-click programs (like Google AdWords) are one of many paths to search engine visibility. These programs can also be an effective way to expand your real estate Internet marketing strategy. (January 29, 2007)

26. Collaborate With Others
We all have weaknesses. And that's okay. Bt when it comes to marketing, weaknesses must be identified, addressed and eliminated — as soon as possible. (January 31, 2007)

27. Paint Your Cow Purple
I've know a handful of agents who have more business than they can handle. They all have one thing in common. They're doing something with their real estate Internet marketing that makes me say, "Wow, what a great idea!" (February 3, 2007)

28. Write One Page Per Keyword
Search engine visibility is a big part of the real estate Internet marketing equation. And one of the easiest ways you increase your website's visibility is by writing keyword-rich content. (February 5, 2007)

29. Design for People
A well-designed website increases the chance that visitors will follow the path you want them to follow, and take the actions you want them to take. So design goes hand-in-hand with real estate Internet marketing. (February 7, 2007)

30 - 40. Eleven Marketing Tips in One
This combined posts is the result of me having to play catch-up. Hey, it happens. So here are eleven Internet marketing tips wrapped into one big post. Enjoy! (February 11, 2007)

41. Use Your Most Powerful Tool
Whether you realize it or not, you have an extremely powerful marketing tool at your disposal. And no, it's not your website or a piece of software. (February 14, 2007)

42. Brush Up On "Do Not Call" Laws
Whether you realize it or not, you have an extremely powerful marketing tool at your disposal. And no, it's not your website or a piece of software. (February 14, 2007)

43. Acquire Inbound Links
There are many factors that contribute to a website's search engine ranking / visibility. Inbound links are one of the biggest factors. Find out why! (February 21, 2007)

44. Hunt for Links Wisely
We just talked about the importance of inbound links in real estate Internet marketing. But how do you get links? Here are some time-saving tips. (February 21, 2007)

45. Launch Website #2
Though it's a more advanced Internet marketing tip, launching a second website can double your online exposure. Here's how to do it. (February 27, 2007)

46. Keep Your Integrity
The anonymous nature of the Internet lures some Internet marketers into a dark world of spam, deceit and trickery. Avoid this realm! (February 28, 2007)

47. Upload a Sitemap
If a search engine finds your XML sitemap file, there's a good chance it will find, crawl and index (record) all of your web pages. (February 28, 2007)

48. Get the Real Estate Blog Book
I can recommend this book without hesitation because I know what it can do for your real estate Internet marketing program. (March 4, 2007)

50. Use What You've Got
One of the biggest challenges real estate agents have with their marketing is how to distinguish themselves. (March 13, 2007)

51. Know Your Competition
Understanding the competition is the first step to success with real estate Internet marketing. Here are some key points to consider. (March 21, 2007)

52. Add Your Blog to Inman Wiki
If you're not sure what in the world a wiki is, and how you can use it for marketing purposes, check out this blog post about the Inman wiki. (March 21, 2007)

53. Grow Your Web Presence
These days, a real estate website alone is not enough to ensure maximum success online. You need a web presence. And you can learn all about it in this brief article. (March 27, 2007)

54. Know Your Web Analytics
Web analytics is an Internet marketing term with broad application. But it basically boils down to information about your website visitors. And tracking the way people use your real estate website is the first step to web marketing success. (March 27, 2007)

55. Spread Yourself Over the Web
By increasing the number of ways people can find you online, you are also increasing the "pool" of potential clients that you have to work with. (March 31, 2007)

56. Differentiate SEO from Lead Generation
Search engine optimization (SEO) is a traffic generator. It's not a lead generator. Once you understand this fundamental difference, you'll be better equipped for Internet marketing success. (April 18, 2007)

57. Practice Lead Generation Online
We just talked about the difference between SEO and website lead generation. Here are some tips to generating more leads from your real estate website. (April 20, 2007)

58. Think Like an Internet Publisher
If you're serious about your web marketing success (and I assume you are since you're reading this tutorial), you should try to think like an Internet publisher. This article explains the reasons why. (May 2, 2007)

59. Create a Squidoo Lens
Squidoo is a website that allows its users to create pages around a particular topic, hobby or passion. What does this have to do with online marketing for real estate agents? Read on to find out. (May 16, 2007)

60. Submit an Article to Home Buying Institute
If you can create a real estate article like the sample articles listed on the guidelines page, and you'd like a link from Home Buying Institute to your website .... feel free to send us your best work! (May 17, 2007)

61. Learn the 5 Laws of Lead Generation
Okay, so they're not really laws. More like guidelines. But regardless, if you apply them to your Internet marketing program, you'll enjoy more lead generation as a result. (May 23, 2007)

62. Address Popular Topics
If people in your area are looking for local information related to home foreclosures, mortgage refinancing, mortgage applications, home sales statistics, or information about that new highway going in ... why not give it to them? (June 22, 2007)

63. Increase Your Onsite Conversions
A real estate website that doesn't make conversions is a real estate website that serves very little business function. So here are 10 ways you can increase onsite conversions. (January 14, 2008)

64. Experiment With Chat Programs
Chat programs are an often overlooked method of generating leads online. But these programs can be very effective when used properly, so I've dedicated this entire article to the subject. (May 26, 2008)

65. Grant Special Access for Lead Generation
What is you had a password-protected area of your website that offered exclusive content? For example, maybe you offer basic listings on the public part of the website, but you offer enhanced listing data and virtual tours in the "Members Only" section of the site. (June 21, 2008)

66. Beef Up Your Blog With These Content Ideas
Adding new content to your blog on a regular basis is a great way to pull in more web traffic. And if your blog has certain lead generation techniques in place, you can convert some of those extra visitors into clients. Here are 21 ideas to get you started. (September 27, 2008)

67. Get More Exposure for Your Online Listings
When you increase the number of people who see your real estate listings, you also increase the likelihood of a sale. Here are some techniques you can use to boost the visibility of your online listings. (October 4, 2008)

68. Create an Automated Prospecting System via the Web
Did you know you can turn your real estate website into a self-sufficient marketing machine? I speak from experience when I say that you can. Here are some online prospecting tips to help you do exactly that. (October 9, 2008)

69. Use This SEO Scenario to Boost Your Google Rankings
In this Internet marketing article, I'll explain what I would do to achieve first-page Google rankings in a competitive real estate market. Follow this kind of strategy, and you can achieve similar success for your own website. (November 4, 2008)

70. Adjust Your Marketing Strategy for the New Economy
Have you made any changes to your real estate marketing strategy in the wake of the 2009 recession? If not, you might want to consider some of the ideas discussed in this article. (November 8, 2008)

71. Develop Your Web Content With an SEO Focus
This blog post includes an instructional video on writing website content. Specifically, it shows you how to drive more qualified visitors to your real estate site with SEO content strategies. (November 17, 2008)

72. Generate More Internet Leads With This Q&A Strategy
In this Internet marketing lesson, I'll tell you how to create a steady stream of free leads through your real estate website or blog, using one of my own blogs as a real-world example. (November 24, 2008)

73. Use Google Maps to Make Your Site More Useful
Did you know you can use Google Maps on your website to display your property listings, open houses and other important locations? It's true, and it's easier than you might think. This tutorial explains how to do it. (November 26, 2008)

74. Increase Your Web Traffic With These 9 Techniques
This lesson offers even more tips for boosting your website traffic. I use many of these same techniques on my own site, and trust me -- they work. (February 16, 2009)

75. Generate (Even More) Internet Leads With These 17 Steps
Most real estate agents will agree with me when I say you can never have enough leads. Because without them, you have no business. In this marketing lesson, I'll give you 17 tips for producing more inquiries online. This is must-read material for any agent. (March 31, 2009)

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About the Author: Brandon Cornett is a real estate marketing specialist who has been helping agents succeed online for years. He is the creator of this website and the owner of Cornett Communications, a small business Internet marketing firm. Learn more or contact the author at www.CornettCommunications.com

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