Real Estate Marketing Ideas

Real estate marketing tips and advice for modern real estate professionals. Internet marketing, search engine optimization, blogging and more:

Wednesday, August 13, 2008

Curb Appeal for Selling a Home - Free Article

I just finished publishing another article to the Free Articles Center. This one addresses a topic that's near and dear to many real estate agents. It's about curb appeal. More specifically, it will help you educate your clients on the importance of curb appeal when selling a home.

If you're not familiar with our publishing guidelines, please start by reviewing those.

Here's an excerpt of the new article:

When potential buyers pull up in front of your home, they will try to imagine themselves in it. They will also imagine pulling up to the house after work each day, inviting friends over, etc. Will the house give them a sense of satisfaction and joy when they pull up to it? Or do they have a negative impression right from the start?

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If you need help putting this article onto your website, check out our free tech support service! If you have suggestions for a topic that's not already covered in the Free Articles Center, just let me know. We add new content every week, so I'm open to suggestions.

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Wednesday, August 06, 2008

New Article on FHA Home Loans - For Your Publishing Pleasure

I've just uploaded a brand new article to the Free Articles Center. This one covers a timely topic that is actually unfolding right now. It explains the recently passed Housing and Economic Recovery Act that -- among other things -- will help struggling homeowners who are facing possible foreclosure.

This new article is my small part to help our ailing economy, by educating homeowners on a new refinancing program that could save them from further interest rate hikes. If you'd like to help me spread the word (and add some quality content to your website in the process), feel free to publish the new article.

If you are not familiar with our guidelines for publishers, please start by reading those. It's a quick read and pretty straightforward.

Here's an excerpt of the new article:

The recently passed Housing and Economic Recovery Act of 2008 will help "at least 400,000 families" who are struggling with their mortgage payments and facing foreclosure. It will do this by providing FHA-insured refinance loans to switch the homeowners from high-rate ARM loans to lower fixed-rate mortgages.

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I hope you find this article useful in your web publishing, and that it helps you educate your audience on this important topic. If you need help putting this article onto your website, check out our free tech support service!

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Friday, August 01, 2008

A Good Deal on Real Estate Postcards

Do you use real estate postcards as part of your overall marketing campaign? If so, you might be interested in this promotion from PsPrint:

Real Estate Postcards - 50 for $14.95!

I've used them in the past and was happy with the product and the service. This is part of the new breed of web-based postcard marketing companies. I used to work for one of the pioneers in this field (Quantum Mail), and I screened a dozen other companies when doing research for my real estate postcard book. So I feel qualified and confident in saying that PsPrint is one of the top companies as far as web-based convenience and usability.

Let's face it. All of the postcard companies get the job done in the end. They will all print your real estate postcards and deliver them to your target audience. So the two biggest factors that differentiate them are (1) ease of use and (2) pricing. Being a web-based postcard company with a fairly simple ordering process, these guys have you covered in the "ease of use" department.

And as for the pricing department, I've already mentioned their current promotion:
Real Estate Postcards - 50 for $14.95!

While we are talking postcards, let me offer a bit of advice on the subject. Before you send out a postcard mailing, you need to differentiate yourself in some way. This is an area where many real estate agents miss the mark. And then later, predictably, they are frustrated by a lack of response.

Don't just send your postcards out and say, "Hi, I'm a real estate agent in your area." That's not going to get anyone's attention. Especially in the age of information overload. You need a good reason to send your real estate postcards ... a big idea, as I call it in my book. If you need some help coming up with a big idea, you'll find several ideas in the postcard marketing book.

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Sunday, July 27, 2008

Internet Marketing Newsletter - Sign Up Today

The Advice for Agents website has been reborn with a new purpose. The website is now built around an email newsletter of the same name. You can subscribe for free. Twice a month you'll receive expert advice on real estate Internet marketing. Topics include blogging, search engine marketing, website lead generation and more.

Advice For Agents

The current issue (for August) just went online, so you can preview the type of information you'll receive every other week. As with any legitimate newsletter, we have a strict anti-spam policy. When you sign up for the newsletter, your email address will only be used for that purpose. Likewise, we never release your personal information to any third parties.

If you'd like to get more business from the Internet, but you're not sure how, this free newsletter is for you! See for yourself

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