Real Estate Agent Marketing - The Talkability Factor

© 2010, Brandon Cornett. All rights reserved.

There's an old expression that better marketing does not make a better product.

In other words, good marketing starts with the product. You must first make the product worth talking about ... and then you can move on to the marketing phase.

Real estate agent marketing is much the same way. Only in this case, the product is the real estate agent (or the agent's services, to be exact).

If an agent's service is remarkable people will talk about it. That's the very definition of remarkable -- people will make remarks about it. This makes your real estate marketing program much easier, especially since real estate is such a referral-based business.

What am I getting at? I'm saying that if you want to increase your referral rates, you need to make your services remarkable. I call it "talkability."

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Real Estate Marketing -- The Talkability Factor
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