Real Estate Marketing Online -- The Power of Information

© 2010, Brandon Cornett. All rights reserved.

Real estate marketing online often requires that an exchange takes place.

The real estate agent offers something of value through the website, and the reader offers their contact information to gain access to that valuable item.

Agents sometimes call this information the "free report." But despite its potential power, I usually see it misused. Here are some of the mistakes I see with this informational approach to real estate marketing online:

1. Information is readily available elsewhere.

2. Value of the information is not properly conveyed.

3. The offer is buried / lost on the website.

4. The item is given away freely (no lead-capturing mechanism).

Want to improve your real estate marketing with informational reports, while avoiding the mistakes listed above? If so, you'll find the following resources helpful:

Article: Real Estate Internet Marketing - The Power of Information

Product: Real Estate Agent's Guide to Online Lead Generation


Good luck and good marketing!

Brandon from ArmingYourFarming.com