Real Estate PR - Forgotten Tool of Real Estate Marketing

© 2010, Brandon Cornett. All rights reserved.

Real estate PR is the act of using traditional public relations (PR) strategies to support a real estate marketing program.

It's also the forgotten tool of real estate marketing.

What do I mean by forgotten tool?
Simply that many agents overlook PR, despite its effectiveness and affordability. This is an unfortunate, because real estate PR carries many business-building benefits.

As an agent, you should seek "message diversity" in your real estate marketing program. In other words, instead of having only one marketing channel -- like direct mail -- you should develop multiple channels (to attract the multiple personality types that make up your audience).

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Learn more about real estate PR
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Good luck, and good marketing!

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com