Real Estate Marketing Idea - Boost Your PR Presence
© 2009, Brandon Cornett. All rights reserved.
What is PR and what does it have to do with real estate marketing?
PR, or public relations, refers to a variety of techniques and practices intended to generate publicity and awareness.
In short, a PR program is designed to get people talking and writing about your real estate services.
Forgotten Tool of Real Estate Marketers?
Agents and brokers have used direct marketing tactics for decades. A farming postcard or letter is direct marketing in its purest form. It's my experience, however, that real estate professionals don't use PR effectively, if at all.
A strong PR program can give real estate agents more exposure than traditional advertising, and for a fraction of the cost. So it's always a good idea to add some element of PR to your marketing mix.
Here's some advice on how to go about it:
Real Estate Marketing - The Power of PR
Until next time,
-Brandon
PR, or public relations, refers to a variety of techniques and practices intended to generate publicity and awareness.
In short, a PR program is designed to get people talking and writing about your real estate services.
Forgotten Tool of Real Estate Marketers?
Agents and brokers have used direct marketing tactics for decades. A farming postcard or letter is direct marketing in its purest form. It's my experience, however, that real estate professionals don't use PR effectively, if at all.
A strong PR program can give real estate agents more exposure than traditional advertising, and for a fraction of the cost. So it's always a good idea to add some element of PR to your marketing mix.
Here's some advice on how to go about it:
Real Estate Marketing - The Power of PR
Until next time,
-Brandon
Labels: Real Estate Marketing, Real Estate PR
posted by Brandon at
3:47 AM
