Real Estate Marketing ... After the Sale

I came back to my office after lunch yesterday and found a small package waiting for me. I looked at the label and saw it was from EzineArticles.com, an article distribution site where I send a lot of material.

Inside the box was a thank-you note, some mints, and a jumbo-sized mug with the EzineArticles.com logo on it.

Did they have to do this?
Of course not.

Why did they do this?
Because they did not have to.

What's the result of doing this?
It stands out in my mind, because they did not have to do it.

What are the extended results?
I'm blogging about it, giving them free publicity, and probably sending some new users their way. All because of a mug? No ... all because they took the time to send me a mug when they did not have to.

Now switch gears to real estate marketing. What can you do to pleasantly surprise your clients after the sale? How might that affect your business? Something to think about.

-Brandon