Real Estate Search Engine Optimization - Tips for Agents

Real estate search engine optimization has become a hot topics among agents and brokers lately. And it's easy to understand why ... most buyers and sellers use the Internet!

But many real estate agents lack the knowledge needed to effectively optimize their websites for search engine visibility.

Well, if you're one of these agents, I have good news for you. As of this date, we have just finished our latest real estate marketing guide, and it's all about search engine optimization for real estate websites!

"The Agent's Guide to Search Engine Success" -- a 40-page e-book -- covers search engine optimization from every angle. It starts with the basics and advances to actual strategies you can employ. Best of all, the entire guide is real estate specific (you won't find any "generic" advice, only the kind that applies to you as a real estate agent).

Learn more about the guide!

Good luck and good marketing!

Brandon Cornett

7 Real Estate Marketing Tips for Agents & Brokers

Any real estate marketing program can be improved.

That's one of the first things I tell my clients, for the simple reasons that people tend to get comfortable with routine. Heck, it happens to me. Sometimes I get "blind" to my own marketing efforts because I see them day in and day out.

Once in a while a colleague will come along and say, "Hey, you can change this one thing here and probably boost your response rates." More often than not, the colleague will be right.

Same goes for your real estate marketing program. You can't get comfortable with it ... you have to constantly seek out potential areas of improvement. It's a never-ending process.

Need help getting started?
To help you get started, I've made a list of seven key areas where you might improve your real estate marketing program:

View the list here:
Seven Real Estate Marketing Tips for Agents & Brokers


Good luck and good marketing!

Brandon Cornett

Real Estate Marketing Online - Integrate Your Efforts

Real estate marketing online is the sum of its parts.

Here's what I mean by that. When you combine the various parts of an online marketing program -- website, blog, newsletter, PR, articles, etc. -- what you end up with is much more powerful than any of the parts themselves.

Online marketing requires synergy, a cooperation of all the parts to achieve something greater than they could achieve individually. The newsletter promotes the blog and the website. The online press releases link to the website and blog. The articles promote the newsletter and blog.

Everything support the other parts in some way.

Want to learn more about integration as a real estate marketing tool? Try this article:

Integrate Your Marketing for Maximum Response

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More real estate marketing tips
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Real Estate Marketing Online -- The Power of Information

Real estate marketing online often requires that an exchange takes place.

The real estate agent offers something of value through the website, and the reader offers their contact information to gain access to that valuable item.

Agents sometimes call this information the "free report." But despite its potential power, I usually see it misused. Here are some of the mistakes I see with this informational approach to real estate marketing online:

1. Information is readily available elsewhere.

2. Value of the information is not properly conveyed.

3. The offer is buried / lost on the website.

4. The item is given away freely (no lead-capturing mechanism).

Want to improve your real estate marketing with informational reports, while avoiding the mistakes listed above? If so, you'll find the following resources helpful:

Article: Real Estate Internet Marketing - The Power of Information

Product: Real Estate Agent's Guide to Online Lead Generation


Good luck and good marketing!

Brandon from ArmingYourFarming.com