Real Estate Marketing Tip-of-the-Day


Tuesday, May 30, 2006

Real Estate PR - Building Your Reputation with Articles

Purpose of this real estate PR article:
To educate you on the power of article marketing. To explain what article marketing can do for your real estate marketing efforts in general (and your public relations program in particular).

Imagine this scenario...
Let's say you're reading the newspaper. You see an article on the top half of the page, and an advertisement on the bottom of the page. Which one would you be more inclined to trust and believe?

Probably the article, right? Well, you're not alone. Articles and other editorial-style content carry a certain trustworthiness that advertisements lack.

When people see articles (in print or online), they know those articles have been through some kind of screening process. When people see ads, they know the advertiser has paid has ad fees -- and nothing more.

Agent's Guide to Article MarketingWant to learn more about article marketing?
If you'd like to learn more about the power behind article marketing -- and how it can strengthen your real estate marketing and PR program -- visit the links below:

* What Articles Can Do That Ads Cannot

* The Agent's Guide to Article Marketing


Good luck and good marketing!


Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com

Sunday, May 28, 2006

Real Estate PR - Forgotten Tool of Real Estate Marketing

Real estate PR is the act of using traditional public relations (PR) strategies to support a real estate marketing program.

It's also the forgotten tool of real estate marketing.

What do I mean by forgotten tool?
Simply that many agents overlook PR, despite its effectiveness and affordability. This is an unfortunate, because real estate PR carries many business-building benefits.

As an agent, you should seek "message diversity" in your real estate marketing program. In other words, instead of having only one marketing channel -- like direct mail -- you should develop multiple channels (to attract the multiple personality types that make up your audience).

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Learn more about real estate PR
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Good luck, and good marketing!

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com