Real Estate Marketing Ideas -- A Bad Road Trip
This real estate marketing idea is brought to you by Brandon Cornett, the city of Cedar Park, Texas, and the Texas Department of Transportation.
If that sounds like an unlikely combo for real estate marketing advice, let me explain. I went to visit a client recently at her office. Her office is located at the epicenter of a massive road-improvement project -- one of the largest highway projects currently taking place in the United States!
Needless to say, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared up and down dirt lanes, and a constant cloud of dirt hung over everything.
During our meeting, we talked about ways she could generate a response from postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.
"Why not use that?" I asked her. I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values, etc. Polish it up, give it a nice cover page and a title -- something like "The Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."
Feature the report on your marketing postcard, and then tell people how to download it (or request it) through some kind of lead-capture system. You could even build a seminar around it.
There you have it ... a bad road trip turned into a real estate marketing idea.
-Brandon Cornett
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More real estate marketing tips
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If that sounds like an unlikely combo for real estate marketing advice, let me explain. I went to visit a client recently at her office. Her office is located at the epicenter of a massive road-improvement project -- one of the largest highway projects currently taking place in the United States!
Needless to say, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared up and down dirt lanes, and a constant cloud of dirt hung over everything.
During our meeting, we talked about ways she could generate a response from postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.
"Why not use that?" I asked her. I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values, etc. Polish it up, give it a nice cover page and a title -- something like "The Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."
Feature the report on your marketing postcard, and then tell people how to download it (or request it) through some kind of lead-capture system. You could even build a seminar around it.
There you have it ... a bad road trip turned into a real estate marketing idea.
-Brandon Cornett
=============================
More real estate marketing tips
=============================